An overview of Social Media
Social Media has become more popular than ever! It’s the new word of mouth for business and individuals. Many companies use Facebook to communicate with their employees and clients.
More businesses are using mobile messaging to communicate more than ever before, with 3.6 billion people are on social media world wide. However, each platform has something different to offer. Regardless of which platform you use, one of them is likely to become your favorite. Some of the most popular platforms are Facebook, Instagram, and Twitter.
Mark Zuckerberg founded Facebook in 2004. It is the largest social networking service worldwide, with over 2.96 billion users as of 2023. Facebook allows users to create profiles, connect with friends and family, share photos, videos, and updates, and engage with content through comments, likes, and shares. It also offers various features such as groups, events, marketplace, and pages for businesses and public figures. Facebook has expanded its services through acquisitions, including Instagram and WhatsApp.
Twitter is a microblogging and social networking service created in 2006. It enables users to post and read short messages called “tweets” of up to 280 characters. Twitter allows users to follow other accounts, and tweets can be liked, retweeted, and replied to. It is known for its real-time nature, making it a popular platform for news, trends, and discussions. Twitter has been used by individuals, organizations, and public figures to share updates, express opinions, and engage with a global user base.
LinkedIn is a professional networking platform founded in 2002 and acquired by Microsoft in 2016. This is the place to grow your career connections. LinkedIn allows users to create professional profiles, connect with colleagues, peers, and industry professionals, and showcase their skills, experiences, and qualifications. It offers features like job postings, company pages, groups, and messaging. LinkedIn serves as a platform for professionals to network, find job opportunities, share industry insights, and build their personal brand in a professional context.
Instagram is a photo and video-sharing social networking platform launched in 2010 and later acquired by Facebook in 2012. It focuses on visual content and allows users to share photos and videos with their followers. Instagram offers features like filters, stories (temporary posts that disappear after 24 hours), direct messaging, and the ability to follow other users and engage with their content through likes and comments. It has grown rapidly in popularity and has become a platform for content creators, influencers, and businesses to showcase their work and reach a wide audience.
TikTok
Chinese company ByteDance launched TikTok in 2016. It gained immense popularity worldwide, particularly among younger audiences. TikTok allows users to create and share short videos, typically ranging from 15 seconds to one minute. The platform provides a wide range of creative tools, including filters, effects, and music soundtracks, enabling users to express themselves through lip-syncing, dancing, comedy skits, challenges, and other forms of content.
Get Started
- You will need a basic understanding of using a computer
- A web browser with internet access
- Access to an email account
- A sense of adventure!
Join Jared Knisley at Fizen™ as he shares how you can set up your own Social Media account.