Client Retention

Referral Marketing

The Untapped Strategy

Referral Marketing Accelerated B2B companies face a glaring issue: a heavy reliance on referrals for new business, often to their own detriment. This is because most B2B firms struggle with marketing initiatives, leaving the responsibility for client acquisition and retention largely to referrals.  I can’t count the number of times, a B2B business owner (particularly […]

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The first rule of business

It is not about you. Project management is challenging and resources are scarce. We all need to learn this one important lesson. "Life is not about you. It's about what you do for others. The faster you are able to get over yourself, the more you can do for the people who matter most." ~

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Outsource to the Cloud

Jumping Into the Cloud

“If you fail to take responsibility for the control design and monitoring required in conjunction with your Cloud service software, you may face a cyber-attack. Your clients will blame you – no one else.” ~ Cheri Hotman What is “The Cloud”? We’ve all heard of ‘The Cloud’, but even its name is elusive. Details such

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The Real Threat of Ransomware

The Real Threat of Ransomware

The Threat of Ransomware Ransomware is the top cybersecurity concern facing your business today.  Ransomware is not only a threat to your business, but also a real threat to the technology infrastructure of your nation and the world. “If you have built castles in the air, your work need not be lost; that is where

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