Client Retention
The Untapped Strategy
Referral Marketing Accelerated B2B companies face a glaring issue: a heavy reliance on referrals for new business, often to their own detriment. This is because most B2B firms struggle with marketing initiatives, leaving the responsibility for client acquisition and retention largely to referrals. I can’t count the number of times, a B2B business owner (particularly
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The first rule of business
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Jumping Into the Cloud
“If you fail to take responsibility for the control design and monitoring required in conjunction with your Cloud service software, you may face a cyber-attack. Your clients will blame you – no one else.” ~ Cheri Hotman What is “The Cloud”? We’ve all heard of ‘The Cloud’, but even its name is elusive. Details such
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