Author Jared Knisley

Manufactured Authority Example

Manufactured Authority

The Rise of Manufactured Authority: When Marketing Crosses the Line In an era where inboxes are flooded with marketing messages, brands are finding new and increasingly manipulative ways to grab attention. One technique gaining traction is manufactured authority, a tactic that plays on our instinctive respect for titles, hierarchy, and personalization. While often framed as [...]

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Digital Process Automation for Business

Mastering Digital Process Automation

Mastering Digital Process Automation: Insights from Business Leaders In a world of rapid digital transformation, businesses face mounting pressure to innovate, streamline operations, and deliver exceptional experiences. Digital Process Automation (DPA) offers a path to achieve these goals. To illustrate its power, this article draws from a recent survey of business owners and entrepreneurs who

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Selecting the best IT Vendor

Selecting the Right IT Service Vendor

A Guide to Aligning Expertise and Values Selecting the right IT service vendor is a pivotal decision for any business, as it can significantly impact both the short-term success and long-term growth of your company. The process goes beyond just comparing prices and services; it involves a comprehensive evaluation of the vendor's experience, reviews, references,

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Understanding the CrowdStrike outage.

Understanding the CrowdStrike Outage

Understanding the CrowdStrike Outage: Causes, Solutions, and Prevention The recent CrowdStrike outage has been a significant event, impacting numerous organizations worldwide. Here’s an in-depth look at what happened, how it was resolved, and steps that can be taken to prevent future incidents.   The Outage The CrowdStrike outage began early on July 19, 2024, and

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