Marketing

Manufactured Authority Example

Manufactured Authority

/ Author Jared Knisley, Cloud Support, Communication, Compliance, Customer Service, Cybersecurity, IT Help Desk, IT Helpdesk, IT Services, IT Support, Leadership, Managed IT, Marketing, Productivity, Teaching Others
The Rise of Manufactured Authority: When Marketing Crosses the Line In an era where inboxes are flooded with marketing messages, brands are finding new and increasingly manipulative ways to grab attention. One technique gaining traction is manufactured authority, a tactic that plays on our instinctive respect for titles, hierarchy, and personalization. While often framed as [...]

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Creating a small business website.

Tips for Building a Small Business Website

/ Author Jared Knisley, Fizen Technology, IT Support, Managed IT, Marketing, Productivity, Software Design, Teaching Others, Team Building
How to Build a Small Business Website Starting a small business is a monumental task, and in today's digital age, having a robust online presence is crucial. Building a website might seem daunting, but with the right steps, you can create an effective and professional-looking site. Here are four essential steps to guide you through

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The Untapped Strategy

/ Author Jared Knisley, Client Retention, IT Support, Leadership, Managed IT, Marketing, Productivity, Teaching Others, Team Building, Virtual CIO
Referral Marketing Accelerated B2B companies face a glaring issue: a heavy reliance on referrals for new business, often to their own detriment. This is because most B2B firms struggle with marketing initiatives, leaving the responsibility for client acquisition and retention largely to referrals.  I can't count the number of times, a B2B business owner (particularly

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