Author Jared Knisley

The Untapped Strategy

Referral Marketing Accelerated B2B companies face a glaring issue: a heavy reliance on referrals for new business, often to their own detriment. This is because most B2B firms struggle with marketing initiatives, leaving the responsibility for client acquisition and retention largely to referrals.  I can't count the number of times, a B2B business owner (particularly [...]

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Hurricane Idalia

Continuous IT Improvement: Learning from Hurricane Idalia

Learning from Hurricane Idalia Recent events have showcased the importance of preparation, adaptability, and resilience, not only in the face of nature’s wrath but also in our technological spheres. When Hurricane Idalia recently stormed across west Florida, it left in its wake a poignant lesson. Just as residents should always be ready for such weather

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Artificial Intelligence

Artificial Intelligence for Banking and Finance

Artificial Intelligence In the digital age, the term 'Artificial Intelligence' or AI is not just a buzzword—it’s a revolution. At its core, AI represents machines that can simulate human intelligence. This simulation can range from basic tasks like playing chess to intricate functions such as understanding and generating human-like language. However, the realm of AI

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Navigating Misunderstandings

Balancing Cost and Benefits in Relationships

Navigating Misunderstandings An exasperated executive called in and cursed at the front desk of our IT support team. "Why isn't this @#$%& thing working?!?!" he thundered. We usually worked with his operations manager—a clear communicator and the main point of contact for our IT Services firm. However, she was temporarily out of the office. The

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