Author Jared Knisley

Tailored IT Services for Optometry Practices

The Digital Vision: NextGen IT Services for Optometry

/ Author Jared Knisley, Compliance, Cybersecurity, Fizen™, IT Support, Managed IT, Optometry IT Services, Productivity, Teaching Others, Team Building

How Tailored IT Services are Revolutionizing Optometry Practices The world of optometry, like many healthcare fields, is rapidly evolving with the advent of new technologies. Optometrists are not just health professionals – they’re also business owners, requiring them to wear multiple hats. From managing patient records to running an efficient operation, IT services designed for […]

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Build a Small Business Website

Tips for Building a Small Business Website

/ Author Jared Knisley, Fizen™, IT Support, Managed IT, Marketing, Productivity, Software Design, Teaching Others, Team Building

How to Build a Small Business Website Starting a small business is a monumental task, and in today’s digital age, having a robust online presence is crucial. Building a website might seem daunting, but with the right steps, you can create an effective and professional-looking site. Here are four essential steps to guide you through

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Referral Marketing

The Untapped Strategy

/ Author Jared Knisley, Client Retention, IT Support, Leadership, Managed IT, Marketing, Productivity, Teaching Others, Team Building, Virtual CIO

Referral Marketing Accelerated B2B companies face a glaring issue: a heavy reliance on referrals for new business, often to their own detriment. This is because most B2B firms struggle with marketing initiatives, leaving the responsibility for client acquisition and retention largely to referrals.  I can’t count the number of times, a B2B business owner (particularly

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Hurricane Idalia

Continuous IT Improvement: Learning from Hurricane Idalia

/ Author Jared Knisley, Cybersecurity, IT Support, Managed IT, Productivity, Ransomware, Teaching Others, Team Building, Virtual CIO

Learning from Hurricane Idalia Recent events have showcased the importance of preparation, adaptability, and resilience, not only in the face of nature’s wrath but also in our technological spheres. When Hurricane Idalia recently stormed across west Florida, it left in its wake a poignant lesson. Just as residents should always be ready for such weather

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